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Sunday, April 26, 2026

Do companies advertise ineffective supplements? - Victoria Times ... - Times Colonist

If supplements are ineffective, how is it that companies are allowed to make these false claims and advertise these supplements on television?

Dear Dr. Roach: I see supplements advertised on television that are supposed to clear “brain fog” and do many other beneficial things. Are these any good, and can they actually do the things that they claim to? If they are effective, why aren’t they sold at drugstores? If not, how is it that companies are allowed to make these false claims and advertise these supplements on television?

L.P.

I believe that there are over-the-counter supplements that are effective for treating some medical conditions, and there are a few instances in which there is strong evidence of benefit, such as a vitamin and mineral formula to slow progression of macular degeneration. Very often, there isn’t enough data to be sure a supplement is either effective or ineffective.

It is certainly true that supplement companies sometimes make claims that they cannot support. By law, supplement advertising can claim to support a body part or function (which is why you see claims like “supports heart health”), but these claims must be followed by: “This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.”

Often, the advertising for a supplement is at odds with that statement, and there are many instances of supplement manufacturers having to pay fines or change their...



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