Filipino doctors say consuming milk does not enhance the size of one's breasts, contradicting false claims shared on Facebook to promote a brand of powdered milk. A plastic surgeon and a gynaecologist separately told AFP that only surgical procedures effectively enhance breast size.
"Goodbye flat, saggy breasts. Get large, full, toned breasts. No operation, no pain, no down time," reads the Tagalog-language caption of a video shared on Facebook on June 7, 2023.
The 33-second clip promotes Eva Sure, a powdered milk drink, and purports to show before and after shots of a woman who has taken the drink.
"For only two cups of milk a day, we promise to increase breast size by 5 - 8 cm. Augmentation of sagging breasts after 14 days," the post says.
It was shared on a page whose profile picture shows a container of Eva Sure alongside a certificate of product registration from the Philippine Food and Drug Administration (FDA).
Screenshot of the false Facebook post, captured on June 30, 2023
Similar claims about Eva Sure were shared in adverts for the product on Facebook here and here, and on a blog site.
Comments on the posts suggest social media users were interested in purchasing the product.
"How do I order?" asked one user.
Another wrote: "How much is the product?"
Not effective
But doctors who spoke to AFP said breasts cannot be enlarged by simply drinking milk.
Dr James Joaquino, a plastic surgeon based in Manila, told AFP on June 23 the only way to effectively enlarge...
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