A new class action lawsuit accuses Chattem Inc. of falsely advertising its Dulcolax fruit-flavored soft chews as being “cramp free.”
Plaintiff Tamica Westbrook’s lawsuit alleges Chattem Inc. falsely advertised its Dulcolax laxative as being “cramp free” despite the fact that its active ingredient, magnesium hydroxide, commonly causes abdominal cramps.
Chattem, a Tennessee-based company, sells a variety of over-the-counter medications, including the Dulcolax laxative, which is marketed as a gentle, fruit-flavored chewable tablet.
Westbrook’s lawsuit claims the company’s misrepresentation led consumers to pay more for the product than they would have if they had known about the potential side effect.
The product’s packaging prominently displays the phrase “Cramp Free!” leading consumers to believe it would not cause abdominal discomfort, Westbrook says. However, she argues that this claim is misleading, citing multiple sources that confirm magnesium hydroxide can cause cramping.
The lawsuit points to medical experts and institutions, including the Cleveland Clinic and the Mayo Clinic, which note that magnesium hydroxide can cause abdominal cramping.
Westbrook also cites a clinical study that found magnesium hydroxide...
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