Roddy Scheer & Doug Moss
Dear EarthTalk:
How can I spot social media misinformation regarding climate change and what can I do to combat it?
Maurice Maloney, Providence, RI
Climate misinformation is a term that refers to false or deceiving claims about climate change, sustainability, or climate solutions. Disinformation spreads rapidly and creates tension around environmental issues. Misinformation also “fuels political extremism and puts lives at risk,” according to COP30 Special Envoy for Information Integrity Frederico Assis.
Researchers at Texas A&M University and Ripple Research, a non-profit advisory firm, found that misinformation is typically centered around two narratives, claiming either environmental research is invalid or solutions are not viable. “One of the most powerful [types of disinformation] is saying that it’s too late,” says UN Verified Champion Maria Clara Moraes. These false claims are hindering advancements towards climate change solutions and sustainability initiatives, as recognized in November 2025 at COP30, the United Nation’s 30th Climate Change Conference. “There is a broad recognition that disinformation can affect and compromise every part of the COP process,” says Assis, “diplomatic negotiations, the action agenda, or mobilization and summits. All out efforts will be at risk if we fail to tackle disinformation properly, which stems from denialism.”
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