Twitter may not be the biggest social media platform out there, but it's certainly one of the most influential, because what happens on Twitter doesn't just stay on Twitter. Which might be why the world's richest man, Elon Musk, is such a fan.
Musk bought the company for an eye-popping $44 billion, despite the fact that Twitter, which relies on advertising for much of its revenue, has turned a profit in only two of the last ten years.
Tech journalist and podcast host Kara Swisher harked back to businessman Victor Kiam advertising Remington electric shavers: "There was an old thing, 'I liked the shaver so, I bought the company.'"
Since his takeover, Musk has fired, or accepted resignations from, about two-thirds of Twitter's staff. "He thinks he can reform it," Swisher said. "If you looked at it as a business, you'd have to say, 'No, no, stay away from this.' But it's sort of like buying a yacht or a baseball team for a rich person. This is interesting to him."
Swisher has known Musk for over 20 years and has interviewed him extensively. Lately though, he hasn't been such a fan of her coverage of him.
Since buying Twitter, Musk (a...
Read Full Story:
https://news.google.com/__i/rss/rd/articles/CBMiSmh0dHBzOi8vd3d3LmNic25ld3MuY...