Twitter banned political ads in November 2019, when the platform was still under Jack Dorsey's leadership.
Twitter said it is planning to lift some sanctions that were placed on political ads in 2019 so as to allow political advertising to be displayed back on the social media platform, according to a Tweet posted by the company on Tuesday.
"We believe that cause-based advertising can facilitate public conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks," Twitter safety said in a Tweet.
"Moving forward, we will align our advertising policy with that of TV and other media outlets. As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We'll share more details as this work progresses," it added as a thread.
Some of the categories Twitter aims to relax its ban on include: civic engagement, economic growth, environmental stewardship, and social-equity causes.
Moving forward, we will align our advertising policy with that of TV and other media outlets. As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We'll share more details as this work progresses.
— Twitter Safety (@TwitterSafety) January 3, 2023
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