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Wednesday, September 23, 2026

Elon Musk's 'hardcore' demands are unlikely to be adopted in UK ... - The Scotsman

This recent email to staff from new Twitter owner, Elon Musk, was unsurprisingly, a lesson in how not to treat staff. So much so, Twitter had to clarify to its staff that this wasn’t a spam email and was in fact, the method by which presumably Musk considered he was going to separate the wheat from the chaff. True to his word, beds were quickly installed for staff at Twitter HQ in San Francisco prompting further backlashes.

With the self-described Chief Twit soon to relinquish CEO duties, having lost a self-posted poll of confidence in himself on Twitter, it seems an appropriate time to reflect on his bold approach to employee relations. While the working culture this side of the pond differs from that in the US, what would the employment law implications of these controversial moves have been in the UK?

It should come as no surprise that asking staff to opt into an "extremely hardcore" culture of long working hours at high intensity would be an immediate red flag. It would very likely give rise to claims of unlawful discrimination under the Equality Act 2010 from those who would find it difficult to work long and intense hours.

This might include groups with a protected characteristic, such as those with disabilities, working mums who have childcare responsibilities, or even older workers looking to reduce their hours as they approach retirement.

Musk's email to staff also made the headlines for asking staff to click a link to sign up to the "hardcore" culture otherwise...



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