EU

AI Act – AI systems presenting an unacceptable risk. Effective from 1 August 2024, this EU regulation establishes a structured legislative framework, to be phased in over two years.

From 2 February 2025, AI systems presenting an unacceptable risk, i.e. those uses which are contrary to the fundamental values of the European Union, are now prohibited.

The prohibition notably applies to the following uses:

• social rating technologies;
• technologies that exploit vulnerabilities due to a person's age, disability or specific social or economic situation;
• subliminal techniques, below the threshold of a person's awareness, or techniques that are deliberately manipulative or deceptive;
• biometric identification used by law enforcement agencies remotely, in real time and in places accessible to the public;
• the creation or development of facial recognition databases through the non-targeted collection of images from the internet or through video surveillance;
• predictive policing targeting individuals;
• the categorisation of individuals based on sensitive biometric data (race, political opinions, religion, etc.); and
• recognition of emotions in the workplace and in establishments.

Therefore, from 2 August 2025, failure to comply with these prohibitions may lead to an administrative fine of up to 35 million (or 7% of annual global revenue).

Further insight on the EU AI Act available here.

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