Companies with employees in the European Union (EU) could be affected by a landmark proposal to regulate the use of artificial intelligence (AI) across the region.
The EU Artificial Intelligence Act, now working its way through the legislative process, is expected to shape technology and standards worldwide.
The act comprises a broad set of rules seeking to regulate the use of AI across industries and social activities, noted Jean-François Gerard, a Brussels-based attorney for Freshfields Bruckhaus Deringer.
The AI regulation proposes a sliding scale of rules based on risk: the higher the perceived risk, the stricter the rule, he said. The proposal would classify different AI applications as unacceptable, high, limited or minimal risks, according to a client briefing Gerard helped produce.
The proposed law, which the European Commission (EC) introduced in April 2021, is expected to play a major part in shaping AI in the EU, serve as a model for regulatory authorities around the world and affect companies globally that have operations in Europe.
"The AI Act aims to ensure that AI systems placed and used in the European market are safe and respect existing legislation on fundamental rights and values of the European Union, among which is the General Data Protection Regulation [GDPR]," said Johanne Boelhouwer, an attorney with Dentons in Amsterdam.
"In this way, the act facilitates an internal market for safe and reliable AI systems while preventing market fragmentation. AI...
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