Years of good reviews, then one bad one - a lawsuit says age was the real reason
A former General Motors professional says the automaker fired him over his age and a discrimination complaint, a new lawsuit alleges.
The complaint, filed July 17 in the U.S. District Court for the Eastern District of Michigan, sets out a sequence HR leaders will recognize: a strong, decades-long record, a restructure, and then a sharp reversal.
The worker, 57, joined GM in 2012. His performance reviews were satisfactory every year from 2012 through 2024, the filing says, and over his career he delivered efficiencies and savings the complaint describes as "exceeding $100 million."
Then came a 2023 marketing shake-up. According to the complaint, GM built a parallel marketing structure staffed with younger employees and steadily moved the worker's core duties - overseeing GM's outside creative advertising agencies - into it. Two younger peers doing similar work kept their duties, the filing says.
When two management roles opened, the worker alleges he was denied the chance to apply. He later heard from his manager, the complaint says, that a senior HR business partner had called it "disingenuous" to let him interview, despite his experience and qualifications.
The age theme allegedly surfaced again in early 2025, when a newly installed director told him, according to the filing: "We need new thinking and not techniques employed by the old regime."
In mid-2025, the worker says, he received his...
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