The toothpaste is not on the Philippine Food and Drug Administration’s list of approved products
Claim: Cardiologist and online health personality Dr. Willie Ong, also known as Doc Willie, endorses Aqua Cool, a toothpaste that contains niacinamide and claims to treat yellowish teeth, bad breath, gingivitis, bleeding gums, and sensitive teeth.
Why we fact-checked this: The Facebook video bearing the claim has over 1.1 million views, 6,200 reactions, 3,100 comments, and 217 shares as of writing.
The video uses a clip of Ong spliced with visuals of the toothpaste to create the fake endorsement.
It was posted by a Facebook page posing as the account of Ong and his wife, Liza Ong.
The facts: Ong does not endorse the product. The clip of Ong used in the niacinamide toothpaste ad was originally from a video posted on January 13, 2023 on his official Facebook account.
The original video is unrelated to dental issues. Instead, Ong talks there about the potential risks of wearing tight underwear.
Ong’s name and videos have been misused in numerous advertisements promoting various health products without his endorsement or authorization. In response, Ong released a video in April 2023 debunking the fake ads. He had also told Rappler in a past email that he and his wife do not endorse any products besides Birch Tree Advance, a nutritional milk formulated for seniors.
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