A video advertisement viewed more than 1.8 million times on Facebook is co-opting the brand of a celebrity chef to promote a bogus cure for diabetes.
The clip, published Jan. 21 on Facebook, claims sugar-free CBD gummies can reverse Type 1 and Type 2 diabetes.
"Tired of pricks and pokes? These gummies can end them for good," text in the video reads.
The sponsored post distinguishes itself with a supposed endorsement from "The Pioneer Woman," blogger and Food Network star Ree Drummond. The ad shows footage of Drummond in the kitchen and includes text that reads, "Her Gummies Reverse Types 1 & 2."
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"Her Recipe Controls Sugar - 0 Meds Needed," reads the caption on the video, which was published by a year-old page called "Food network in the kitchen."
But Drummond has no connection to the product, and there is no evidence CBD reverses diabetes in humans. Diabetes experts told USA TODAY the claims in the video are false.
USA TODAY reached out to the Facebook page behind the ad for comment.
The claims in the advertisement are "entirely bogus," according to Dr. Roy Taylor, a professor of medicine and metabolism at the University of Newcastle upon Tyne in the United Kingdom. He told USA TODAY in an email there's no known cure for Type 1...
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