A Dec. 28 Facebook post (direct link, archived link) claims the restaurant chain Hooters plans to shut down and rebrand to better attract millennial customers.
"Hooters is shutting down and 'rebranding' after new study shows that millennials 'aren't that into boobs,'" reads a screenshot of a tweet in the post.
The post was shared more than 50 times in seven days, while the original tweet – also posted Dec. 28 – has been retweeted more than 6,000 times.
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Hooters does not plan to shut down and rebrand to better suit millennials, according to a spokesperson for the company. The restaurant chain also refuted the claim in a tweet from its verified Twitter account.
Hooters will not be shutting down and rebranding, Stephen Brown, a spokesperson for the restaurant chain, told USA TODAY.
"There is no validity to this story," Brown said. "Guests are enjoying this week’s televised sports events at our restaurants across the country and around the world in record numbers. ... Our concept is here to stay.”
In a Dec. 28 tweet from its verified Twitter account, Hooters refuted the claim, calling it "the fakest news that has ever newsed."
In 2017, Business Insider reported Hooters was closing some locations and changing strategies to attract more...
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