×
Sunday, May 17, 2026

'Fake it till you make it' is an old trick for Silicon Valley startups, but starry-eyed stock investors keep falling for it - MarketWatch

Outside the Box

‘Vaporware’ are products that are promised to be ready, or ready soon, and then delivered late or not at all

The great British economist John Maynard Keynes wrote that entrepreneurs are necessarily optimistic, with the fear of failure “put aside as a healthy man puts aside the expectation of death.” There is, however, a big difference between optimism and chicanery. Telling yourself that you will succeed is quite different from raising money by hoodwinking investors.

Silicon Valley has a sordid history of chicanery. “Vaporware” are products that are promised to be ready, or ready soon, and then delivered late or not at all. A Microsoft engineer coined the term — an apparent reference to selling smoke — in a 1982 description of Microsoft’s Xenix operating system. The term gained traction when Bill Gates announced Microsoft Windows as a worthy competitor for Apple’s graphical user interface on November 10, 1983, and released a flawed bare-bones “operating environment” on November 20, 1985, prompting tech columnist Stewart Alsop to give Gates a “Golden Vaporware” award. As in this case, the intent of vaporware is often to persuade customers not to buy competing products.

A similar type of chicanery is the mantra “fake-it-till-you-make-it” that is used to persuade customers and investors that a company has a finished product when it doesn’t. Customers sign on by buying the product or service and the deceitful company does what it can while scrambling to...



Read Full Story: https://www.marketwatch.com/story/fake-it-till-you-make-it-is-an-old-trick-fo...