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Tuesday, September 1, 2026

Feds ramp up ‘Made in USA’ enforcement, putting food brands on notice - FoodNavigator.com

New warning letters and recent settlements signal rising scrutiny of origin claims, as lawsuits surge and regulators target misleading labels beyond just manufacturing sectors

For the second straight July, the Federal Trade Commission targeted false “Made in the USA” claims.

The agency issued warning letters to seven companies on Monday that it says appear to have misrepresented products as “Made in the USA,” and one that allegedly made false “Made in Texas” claims. While the letters did not target food and beverage companies, the industry should take heed as the warnings also apply to CPGs.

The warning letters follow an executive order, the “Ensuring Truthful Advertising of Products Claiming to be Made in America,” signed by President Trump in March, calling on the FTC to prioritize enforcement actions against companies making false MUSA claims.

“When Americans spend their hard-earned dollars on goods marketed as ‘Made in the USA,’ they deserve to have confidence that these products were all or virtually all made in this country,” Christopher Mufarrige, director of the FTC’s Bureau of Consumer Protection, said in the announcement. “We will hold accountable any company that undermines Americans’ trust with misleading or outright false US origin claims.”

Amazon and Walmart on notice

The FTC is doing more than just issuing warning letters – on April 14, 2026, the commission reached settlements worth a combined $867,743 with three companies it said made false MUSA claims.

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