PHOENIX--(BUSINESS WIRE)--In an industry slow to embrace change, Fennemore, one of the nation’s fastest-growing law firms, is breaking tradition with the launch of DOT (Dynamic Optimization Technology), a secure AI assistant designed to transform how the firm operates and serves clients.
Built securely on OpenAI’s enterprise platform, DOT connects people, systems, and knowledge in real time to help teams discover information faster, drive opportunities, draft with speed, and deliver with confidence.
DOT is a cornerstone of Project BlueWave AI, Fennemore’s ground-up initiative to reimagine how legal services are delivered. The name draws inspiration from the concept of “blue ocean strategies,” which focus on discovering untapped opportunities and creating new markets—underscoring the firm’s commitment to innovation.
Available to the entire firm, DOT represents a fundamental cultural shift in how Fennemore approaches legal work and client service. While 92% of companies plan to increase AI investment in the coming years, only about 1% consider themselves AI-mature, according to McKinsey & Company. Fennemore is bucking the trends, embedding AI directly into workflows, pairing adoption with training and governance, and scaling usage across the enterprise.
“AI is the greatest opportunity of our time to reinvent how lawyers work and how clients experience legal services. With DOT, we’re not tinkering at the edges. Instead, we’re reshaping the model. This is about giving our...
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