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Tuesday, September 1, 2026

Foley Obtains Dismissal in Medicare Advantage Marketing FCA Case - Foley & Lardner LLP

Foley recently secured dismissal of a False Claims Act (FCA) case targeting Medicare Advantage marketing practices — a victory that shut down an attempt to transform routine patient-acquisition and outreach activities into federal and state fraud claims. While the case ended favorably, the allegations offer a valuable window into a fast-developing enforcement risk area for providers, management organizations, plans, brokers, agents, and marketing vendors operating in the Medicare Advantage space.

At its core, the complaint advanced a familiar but increasingly aggressive theory: that common business-development arrangements tied to beneficiary outreach — even those seeking to better inform and care for beneficiaries — can nevertheless become actionable if characterized as remuneration intended to influence where federally insured patients receive care. The relator alleged that the defendants used cash or commission-based arrangements with third-party marketing or sales agents, co-marketing support, shared event costs, co-branded outreach, and free transportation to induce Medicare and Medicaid beneficiaries to enroll for services, then submitted claims to federal health care programs allegedly tainted by those arrangements.

Those allegations matter because they reflect how relators and enforcement authorities are now viewing growth strategy in the Medicare Advantage ecosystem. Business practices that may once have been treated primarily as sales, outreach, or access...



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