The Federal Trade Commission announced that it entered into a settlement with clothing company Lions Not Sheep Products and its owner, resolving claims that the company falsely promoted its products as being American-made. As part of the settlement, the company agreed to pay $211,335 to the FTC and to notify their customers that the products they bought were not, in fact, made here.
Lions Not Sheep sells a variety of clothing and other products, including t-shirts, sweatshirts, jackets, sweaters, and hats. The company sells them on its website as well as through various third party platforms. In both its advertising and its product labeling, the company made claims such as, "Made in the USA," "Made in America," "100% American Made," and "Best Damn American Made Gear on the Planet."
The FTC alleged that, notwithstanding the company's U.S.-origin claims, the company's products are "wholly imported or contain significant imported content." The FTC even pointed to a video that the owner of the company posted online where he explained that, "So our shirts are made in America . . . But those shirts are made in China, just like damn near every single made in America shirt you're wearing is. This is how it works." And then he explains that he conceals the fact that his products are made in China by removing the original clothing tags and replacing them with tags that say they are made in the United States.
In addition to requiring a $211,335 payment, the settlement agreement...
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