The Federal Trade Commission posted guidance on Monday urging companies creating artificial intelligence products to be wary of using false or misleading claims in their marketing.
The guidance, which was posted on the FTC’s website, comes amid a surge in products that use the term AI. From art-generating bots like DALL-E-2 and DALL-E mini to writing and search tools like ChatGPT, AI products are cropping up everywhere—and other companies are looking for a piece of the pie.
Just today, Snapchat announced its own AI that would be incorporated into the app. Last week, the popular note-taking and productivity app Notion launched an AI to help edit and write notes for users.
But not every AI has been useful. Microsoft launched a competitor to ChatGPT with Bing earlier this month, which has already had some embarrassing exchanges with people, including threatening to expose a reporter for murder.
Meanwhile, far-right social media site Gab also pledged to build its own AI.
The FTC guidelines urge companies to reign in their often lofty claims about what their AI can do.
“We’re not yet living in the realm of science fiction, where computers can generally make trustworthy predictions of human behavior,” the guidelines said. “Your performance claims would be deceptive if they lack scientific support or if they apply only to certain types of users or under certain...
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