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Gain laundry detergent class action lawsuit overview:

• Who: Tasha Callahan filed a class action lawsuit against The Procter & Gamble Co.
• Why: Callahan claims Procter & Gamble falsely advertises that certain containers of its Gain brand laundry detergent contain enough product to do 32 loads of laundry.
• Where: The class action lawsuit was filed in Illinois federal court.

Procter & Gamble (P&G) falsely advertises certain containers of its Gain laundry detergent as containing enough detergent to do 32 loads of laundry, a new class action lawsuit alleges.

Plaintiff Tasha Callahan claims consumers who purchase the Gain laundry detergent marketed as having enough product for 32 loads of laundry would only be to do that many loads if they did the “smallest size load possible” each time.

Callahan claims unpublished data by P&G confirms “consumers would not expect loads of laundry to refer to the smallest possible amount of laundry they could put in their washing machine.”

“The majority of Americans who take advantage of the whole usable capacity of their washing machines will not be able to do 32 loads of laundry,” the class action states.

Callahan wants to represent an Illinois class and...

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