Domestic game companies are facing headaches due to game YouTubers. This is because game YouTubers with hundreds of thousands of subscribers are spreading false information about game companies or new games without any basis. As the influence of YouTubers grows, it is affecting sales and stock prices, making the situation difficult to overlook. Some game companies are taking legal action. A source from the game industry said, “It’s a headache dealing with YouTubers who recklessly pour out negative reviews about new games that cost hundreds of billions of Korean won to develop,” adding, “Given YouTube’s lack of self-regulatory capabilities, provocative content aimed at increasing views will likely continue to pour in.”
NC (formerly NCSoft) filed a complaint with the Seoul Gangnam Police Station on the 7th against the operator of the YouTube channel ‘Youngraegi’ on charges of spreading false information and obstructing business. YouTuber Youngraegi, who has 290,000 subscribers, posted content containing false claims that NC’s ‘Lineage Classic’ neglected users of illegal programs and unjustly sanctioned users who reported illegal programs without grounds. Earlier in December of last year, NC also filed a criminal complaint and a civil lawsuit for damages against the operator of the YouTube channel ‘Gamechanghyun’ for spreading false information. This channel repeatedly mentioned fake news such as “only no-payment users are sanctioned” regarding ‘Aion 2,’ causing confusion...
Domestic game companies are facing headaches due to game YouTubers. This is because game YouTubers with hundreds of thousands of subscribers are spreading false information about game companies or...