Citing pathetic viewing figures, the right-wing news channel, which plays the National Anthem at the start of the day, insists its audience is growing.
A highly promotional report in the Press Gazette – the trade magazine dedicated to journalism and the press – claims the news channel is ‘bouncing back’, with a ‘very strong’ start to the year that has seen boosted job numbers and the channel overtake rival opinion-led broadcaster LBC on YouTube.
However, the actual figures quoted in the report tell a different story.
Attempting to exalt what are pretty poor viewing figures, the report cites data from the Broadcasters’ Audience Research Board (BARB) that shows GB News continues to reach around 2m people each month. In the four weeks to January 2, 2022, the channel was watched by 2.2m people for an average of 19 seconds a day.
Viewers watching 19 seconds a day on average
It doesn’t take an expert in television ratings to deduce a news channel pulling in 2.2m viewers over the spate of a month and who are tuned in for an average of just 19 seconds per day, isn’t an impressive performance.
The report has even done the research for us on how the channel compares to competitors, informing that BBC News pulls in 15.9m viewers and Sky News attracts 10.9m, who watch for an average three minutes and one minute 39 seconds, respectively.
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