Google is expanding an initiative that shows promise in fighting online misinformation
WASHINGTON -- After seeing promising results in Eastern Europe, Google will initiate a new campaign in Germany that aims to make people more resilient to the corrosive effects of online misinformation.
The tech giant plans to release a series of short videos highlighting the techniques common to many misleading claims. The videos will appear as advertisements on platforms like Facebook, YouTube or TikTok in Germany. A similar campaign in India is also in the works.
It's an approach called pre-bunking, which involves teaching people how to spot false claims before they encounter them. The strategy is gaining support among researchers and tech companies.
“There's a real appetite for solutions,” said Beth Goldberg, head of research and development at Jigsaw, an incubator division of Google that studies emerging social challenges. “Using ads as a vehicle to counter a disinformation technique is pretty novel. And we're excited about the results.”
While belief in falsehoods and conspiracy theories isn't new, the speed and reach of the internet has given them a heightened power. When catalyzed by algorithms, misleading claims can discourage people from getting vaccines, spread authoritarian propaganda, foment distrust in democratic institutions and spur violence.
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