Thor's hammer, "Mjollnir!" Attorneys with dogs! Superman t-shirts! Roy Sexton leads a lively discussion about how the little quirks make your law firm more attractive to new hires, current staff, and the audience of your marketing efforts. He shares his career anecdotes and Clark Hill Law's recent branding revamp while being frank about the need for a new type of law firm culture. Learn more about the Legal Marketing Association here.
We've included a transcript of our conversation below, transcribed by artificial intelligence. The transcript has been lightly edited for style, clarity, and readability.
INTRO 00:02
Hello, and welcome to Legal News Reach, the official podcast for the National Law Review. Stay tuned for a discussion on the latest trends in legal marketing, SEO, law firm best practices, and more.
Rachel & Jessica 00:15
I'm Rachel. And I'm Jessica. We're the Co-Hosts for The National Law Review's Legal News Reach podcast.
Rachel 00:22
In this episode, we're excited to talk to Roy Sexton, Director of Marketing for Clark Hill, about hiring and legal marketing. Roy would you like to introduce yourself?
Roy Sexton 00:30
Sure, I think you're gonna regret having me as a guest. But I'm Roy Sexton, Director of Marketing. I'm also an active volunteer with the Legal Marketing Association, recently named President-elect for 2022, and President in 2023. Again, probably something they will live to regret. But I'm very honored to...
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