Despite being the defendant in a recent consumer lawsuit that claims H&M falsely advertised its sustainability practices, the Swedish clothing seller is now hyping its “better” denim.

On Thursday, the fast-fashion retailer introduced an eight-piece limited-edition men’s denim capsule created from fabrics that use Renewcell’s Circulose viscose and Lenzing Group’s Tencel lyocell with Refibra technology. Circulose fibers are made from 100 percent textile waste while Tencel lyocell is derived from wood pulp. The retailer also says that half of the collection includes mechanically recycled cotton.

Inspired by Japanese denim and classic American workwear, the wide-cut offering encompasses four variations of loose-fit five-pocket jeans, two oversized button-down shirts, a boxy workwear jacket and a hooded zip jacket. The four different bottoms include a dark blue model with a regular waist, zip fly and large knee patches; a dark plainer-looking wide-leg pant with a zip fly; a pull-on jean in light or dark blue with a concealed drawstring; and another pull-on style in light or dark blue featuring wide legs and a fake fly.

Depending on the style, the fabrics used for the shells of the jeans are either half lyocell/half viscose or 55 percent lyocell, 30 percent cotton and 15 percent viscose. The pants’ linings are composed of either 100 percent recycled cotton or a 65 percent recycled polyester/35 percent recycled cotton blend.

H&M is promoting the new collection, which is...

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