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HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals.
The Federal Trade Commission (FTC) is a federal agency charged with protecting and educating consumers as well as promoting competition.
It protects consumers from unfair business practices, including in this case home services providers who were alleged to be misled by HomeAdvisor.
The Federal Trade Commission (FTC) reached a settlement with HomeAdvisor, a company affiliated with Angi (formerly Angie’s List), in which the company was accused of making false claims about the leads it was selling.
An announcement noted that the deceptive practices were ongoing since at least 2014.
HomeAdvisor is a home improvement recommendation website that offers information and ratings about home improvement companies.
Website users rate companies and provide in depth reviews on webpages that are specific to each contractor offering services in communities across the United States.
The HomeAdvisor website earns money by selling leads to the businesses that are listed on the site.
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