HOUSTON, Nov. 16, 2021 /PRNewswire/ -- The Houston Rockets today announced a partnership with NYDIG, a leading bitcoin company. As the Official Bitcoin Services Partner and Bitcoin Platform of the Houston Rockets, NYDIG will be the franchise's exclusive partner across a range of cryptocurrency services. The sponsorship will be paid in bitcoin and the proceeds will be held on NYDIG's secure, regulated, full-stack bitcoin platform.
"From basketball operations to business development, our organization has leaned on advancements in technology to remain on the cutting edge," said Rockets President of Business Operations Gretchen Sheirr. "Partnering with NYDIG allows us to leverage the growth of Bitcoin to provide creative rewards and payment options to our fanbase and associates."
"Expanding the partnership between the Fertitta family and NYDIG to the Houston Rockets was a natural choice," said Trey Zeluff, Director of Digital Asset Strategy at Fertitta Entertainment. "The Rockets are a leading sports brand and NYDIG is the leader in bitcoin financial services. Together, we will deliver new opportunities for Rockets fans and the City of Houston to learn about and use bitcoin."
"We are thrilled to have found a forward-thinking partner in the Houston Rockets and the Fertitta family, who understand that by embracing Bitcoin, companies and brands can build loyalty with this expanding and influential customer base," said Kelly Brewster, Chief Marketing Officer of NYDIG. "The Rockets...
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