CHRO genevieve bich of Metro discusses five core pillars at 98,000-employee company
For Geneviève Bich, corporate culture is not an abstract concept — it is the foundation upon which her employer, Metro Inc., operates and differentiates itself in a competitive retail landscape.
“Our business and our business model is similar to that of our competitors. We all sell the same product, [with] prices that vary somewhat, to consumers that are looking for the same type of value,” says the vice president of human resources.
“So, it’s not really the business model that differentiates us — it’s our culture and the way we make decisions here at Metro, what is important to us, our purpose, nourishing the health story and well being of the communities in which we live and work, that’s key.”
As a retailer, franchisor, distributor, manufacturer, and provider of eCommerce services, the company operates or services a network of roughly 980 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, and 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners.
And Metro’s focus on culture guides the organization’s strategic decisions and day-to-day operations. For bich, culture serves as the thread that ties these priorities together, influencing everything from recruitment and talent development to decision-making at the highest levels.
“We hire, we move people, we promote them, we develop...
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