At the 2023 ILTACON conference, several law firm leaders revealed their strategies to make sure their firms are wringing the most value and advantage out of their collected data

ORLANDO, Fla. — Collecting and using data within a law firm can be easier said than done. Despite all of the matter, billing, and other data that lives inside law firms, often this data remains incomplete, untransferable between systems, and simply unreadable or lost to the majority of the firm.

As a result, many law firms today have undertaken initiatives to not only clean up their data but find ways to put that data to work. At the International Legal Technology Association’s yearly ILTACON conference, five law firm leaders revealed unique and creative initiatives that can serve as a model to others looking to get the most out of their firms’ imperfect data.

Frost Brown Todd: The amazing race

For those not steeped in reality TV, CBS’s The Amazing Race is a show where contestants race around the world to solve challenges and reach the finish line ahead of their competitors. So, when Cindy Bare, Chief Data & Innovation Officer of Frost Brown Todd (FBT), began looking for a way to encourage attorneys to complete matter surveys in order to get more data into the firm’s system, she decided to “make data fun” with a play off the show.

FBT’s version of The Amazing Race was a weeklong competition in which teams of attorneys would virtually “travel” to different locations by completing five-minute...

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