COVID-19 was vindication for Alex Bouaziz.
A gregarious young entrepreneur originally from France, he had long believed the future of the work was global. As a cofounder and the CEO of an early-stage startup called Deel, he was betting on it. The firm promised to break down old geographical barriers to recruiting talent by helping companies hire workers legally and compliantly around the world.
Then in early 2020, the world shut down. Workers were sent home and businesses were forced to reckon with a new professional reality. Bouaziz stepped up.
"We kind of always knew there was something, right?" he told Insider. "So for us, it was more — how long will it take until companies truly, like, embrace this moment?"
Deel practiced what it preached, letting people work remotely anywhere in the world. In just three years, it ballooned in size from a team of fewer than 30 to over 2,000 workers everywhere from the US to Hong Kong. Its turbocharged growth scored it a private valuation of $12 billion and landed Bouaziz in glossy media coverage in Forbes and Bloomberg. Deel now boasts of being the fastest-growing software-as-a-service startup in history.
Internally, there's a name for that super-charged growth: "Deel Speed."
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