Beyond Meat is facing its third class-action lawsuit over the protein content of its products. (Photos and documents from U.S. District Court filings.)
An Iowa woman is among three consumers suing the makers of Beyond Meat for what they allege are false claims about the protein content of the meat substitute.
It’s the third such lawsuit filed against the company in recent months.
The lawsuit, filed in the U.S. District Court for the Southern District of Iowa, seeks class-action status and unspecified damages from Beyond Meat Inc. Named as plaintiffs are Erica Nichols Cooks of Des Moines; Richard Garcia of Denver, Colorado; and Jennifer Speer of Pensacola, Florida.
Cooks alleges she purchased Beyond Ground Beef and Beyond Sausage, as well as other Beyond Meat products, at retailers such as Target, Hy-Vee, and Walgreens throughout 2022. She alleges that although the products were more expensive than competing brands, she bought them in part because the labels promoted a specific amount of protein content. All of those representations pertaining to the protein content were false, the lawsuit claims. Garcia’s and Speer’s allegations are of a similar nature.
The lawsuit claims that Beyond Meat’s claims of protein content are inflated due to its deviation from the accepted, government-approved method of calculating protein and each product’s “daily value,” which reflects each product’s percentage of the recommended daily intake of protein.
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