Fines for false made-in-Canada claims could chill investment, food manufacturers say - The Globe and Mail
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Rumors surrounding Chipotle filing for bankruptcy have sparked panic online, leading some users to believe the beloved Mexican-inspired chain is closing its doors.
The claims spread after a Spanish media outlet Union Rayo published a report about the closure of Farmesa Fresh Eatery, a spinoff venture Chipotle invested and tested for a few months in 2023, reported USA TODAY.
Chipotle spokesperson Erin Wolford refuted the rumors on Saturday, sharing in a statement that the "false information stemmed from an inaccurate online article confusing Chipotle with a venture it tested in 2023."
The outlet has since apologized for the "false article."
Farmesa Fresh Eatery was a restaurant concept tested by Chipotle for a few months in a Santa Monica food hall in 2023.
"Farmesa is a fresh, bold concept featuring delicious proteins, greens, grains and vegetables that are inspired by Chipotle's Food with Integrity standards," Chipotle said in a February 2023 news release.
Farmesa was slated to serve a variety of bowls complete with a protein, green or grain, two sides, a choice of five sauces,...
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