- Online rumors falsely alleged Chipotle was closing following a bankruptcy filing.
- The rumors originiated from a false report that confused Chipotle with its short-lived venture, Farmesa Fresh Eatery.
- Chipotle has refuted the claims and confirmed the chain is expanding in 2025, opening hundreds of new locations.
Rumors surrounding Chipotle filing for bankruptcy have sparked panic online, leading some users to believe the beloved Mexican-inspired chain is closing its doors.
The claims spread after a Spanish media outlet Union Rayo published a report about the closure of Farmesa Fresh Eatery, a spinoff venture Chipotle invested and tested for a few months in 2023, reported USA TODAY.
Chipotle spokesperson Erin Wolford refuted the rumors on Saturday, sharing in a statement that the "false information stemmed from an inaccurate online article confusing Chipotle with a venture it tested in 2023."
The outlet has since apologized for the "false article."
What is Farmesa Fresh Eatery?
Farmesa Fresh Eatery was a restaurant concept tested by Chipotle for a few months in a Santa Monica food hall in 2023.
"Farmesa is a fresh, bold concept featuring delicious proteins, greens, grains and vegetables that are inspired by Chipotle's Food with Integrity standards," Chipotle said in a February 2023 news release.
Farmesa was slated to serve a variety of bowls complete with a protein, green or grain, two sides, a choice of five sauces,...
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