Governor Ron DeSantis signed a bill on February 16 repealing Florida’s Name, Image and Likeness (NIL) law and significantly altering student-athlete NIL compensation, as well as the involvement of Florida universities and colleges. Previously, the state’s law limited universities by requiring that any NIL deals with student athletes be conducted by third-parties, or collectives, that have no direct ties or supervision by the universities. Now, Florida has remedied this issue by eliminating these restrictions through House Bill 7-B. How will this impact universities in Florida and the collectives that have been created to support them?
What Has Changed?
Florida enacted its NIL statute in 2021 with the intent of being a leader in a new world of collegiate athletics. The result, however, was an obstacle for universities in the state because the law as written did not permit the universities to “cause compensation to be directed to a current or prospective intercollegiate athlete” — whereas universities in other states were not subject to such restrictions.
Now, Florida has removed the restrictions prohibiting universities from directing compensation to student athletes, thereby allowing universities in Florida to steer endorsements deals and compensation opportunities directly to student athletes. In addition, the new law requires universities and colleges to conduct an additional financial literacy, life skills, and entrepreneurship workshop for student athletes prior to...
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