Brazilian meatpacking giant JBS faces new legal pressure in the United States after environmental advocacy group Mighty Earth filed a lawsuit accusing the company of misleading the public about its climate commitments. The suit, filed in the District of Columbia Superior Court, alleged that JBS USA engaged in “material omissions”...
Brazilian meatpacking giant JBS faces new legal pressure in the United States after environmental advocacy group Mighty Earth filed a lawsuit accusing the company of misleading the public about its climate commitments.
The suit, filed in the District of Columbia Superior Court, alleged that JBS USA engaged in “material omissions” and deceptive marketing by claiming it would reach net-zero greenhouse gas emissions by 2040 despite lacking a credible plan. The complaint said those claims violated the D.C. Consumer Protection Procedures Act and amounted to greenwashing.
“We’re challenging JBS USA’s climate claims to be ‘net zero by 2040’ as false and misleading,” said Alex Wijeratna, Mighty Earth senior director of investigations and law.
He said the company had no measurable strategy to address emissions from deforestation-linked cattle sourcing and other supply chain impacts.
JBS responded in a statement saying it “categorically rejects” the allegations and defended its environmental goals. The company said it is making “measurable progress” toward sustainability targets and maintains transparency with audited disclosures. “Our actions are...
Jerusalem District Police and the National Insurance Institute (NII) have uncovered what they describe as a large-scale fraud scheme involving tens of millions of shekels in false claims for “disa...