As every politico knows, Latinos are one of the most crucial voting blocs needed to win a Colorado election. It’s why Democrats and Republicans spend millions on direct voter contact to Latinos and even Spanish language advertising every cycle.
Unfortunately, however, there is a right (and indeed, a wrong) way to do it — and Republican U.S. Senate candidate Joe O’Dea is choosing the worst possible way.
At first glance, O’Dea recognizes the importance of Colorado’s Hispanic and Latino communities. Still, after scratching the surface, it’s wise to be cautious. I was sitting in the audience as I watched O’Dea shamelessly tokenize his own wife in a stump speech right here in Pueblo. I was repulsed as he tried to use her credibility as the granddaughter of Mexican immigrants to justify his support for racist Republicans like Sen. Tom Cotton of Arkansas and Florida Gov. Ron DeSantis — to put it mildly, this talking point raises substantial concerns about O’Dea’s intentions.
Does O’Dea understand, or even just care, about Latino communities and our values, or is he just saying whatever he can to get elected?
It would be an understatement to say he seemed overconfident when he proclaimed that he “didn’t need a Hispanic outreach program.” Then O’Dea tried to soften the blow by saying his wife’s heritage and employees would suffice as his outreach.
However, O’Dea may be shocked to discover that...
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