On Sept. 30, 2023, the purported celebrity gossip YouTube channel Just In (@JustInCeleb) published a video that claimed podcaster Joe Rogan had apparently recently revealed that Oscar-winning actor Matt Damon had "prostituted himself" into Hollywood fame.
The clip's title read, "Joe Rogan Reveals Why Matt Damon Prostituted Himself Into Fame."
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The video was viewed more than 220,000 times on YouTube in a matter of 48 hours. It was also reposted by several TikTok users.
This clip's narration, scripting, sequencing and thumbnail image all looked to have been a product of artificial intelligence (AI) video-creation tools.
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The video (archived) began as follows:
AI-GENERATED NARRATOR VOICE: Joe Rogan's no-filter approach has always made for compelling content, and this time was no different. He ventured into the murky waters of Tinseltown, shining a spotlight on some eyebrow-raising connections and interactions that have left many tongues wagging.
JOE ROGAN: So he'd say, "Hey, you suck my d---, I'm gonna make you a star. And you would actually do it."
AI-GENERATED NARRATOR VOICE: One of the biggest bombshells Rogan dropped was the alleged involvement of male actors, including the high-profile Matt Damon, in what he suggests might be a bit more than just professional networking. According to Rogan, these actors, in their quest for stardom, might have taken some unconventional routes.
In sum, the title/assertion of the video was false. The clip...
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