A new class action lawsuit accuses John Paul Mitchell Systems of falsely advertising its products as cruelty-free.
A group of more than 20 plaintiffs allege that Paul Mitchell falsely advertised its cruelty-free products as cruelty-free even though they were tested on animals to gain access to the Chinese market, where animal testing was required.
Paul Mitchell has a long history of promoting its cruelty-free stance, the plaintiffs say, adding that the company has been making this claim since its founding in 1980.
The company’s website, social media and product labels all prominently display statements like “Never Animal Tested,” “No Animal Testing” and “A Pioneer in Cruelty-Free Hair Care,” the Paul Mitchell class action lawsuit says.
The plaintiffs argue that these claims were false and misleading, as Paul Mitchell knowingly allowed animal testing on its products to sell them in China, where such testing was mandatory.
“Despite founding its company on the principle that it would never test on animals, repeating that promise for over 40 years, and seeking to change California law to punish those who test on animals, JPMS prioritized its profits over its...
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