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Friday, May 1, 2026

JUUL false advertising $255M class action settlement - Top Class Actions

JUUL Labs agreed to a $255 million settlement to resolve claims it concealed the addictiveness of its e-cigarettes to sell to consumers and minors. No proof of purchase is required for consumers to benefit.

The settlement benefits individuals who purchased JUUL products, including pods and devices, from a retail store, online store or the JUUL website before Dec. 7, 2022.

According to the JUUL class action lawsuit, JUUL Labs was able to sell its products to a large number of consumers by concealing the addictiveness of and safety concerns associated with the e-cigarette products. Plaintiffs in the case also claim JUUL Labs intentionally advertised its products to minors.

JUUL Labs is an e-cigarette company that sold e-cigarettes and a wide range of flavored vape pods.

JUUL Labs hasn’t admitted any wrongdoing but agreed to a $255 million class action settlement to resolve the false advertising claims.

Under the terms of the settlement, class members can receive a proportional cash payment based on the amount they paid for JUUL products. No payment estimates are available at this time.

Types of purchases will be weighted differently under the settlement. Youth purchase totals where the initial purchase was made by someone under the age of 18 will be multiplied by four when assigning settlement shares. Purchase totals where the initial purchase was made between 2015 and 2018 will be multiplied by two when assigning settlement shares. Purchase totals where the initial...



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