Keurig paid $10 million as part of a settlement to resolve claims it misled consumers about its K-Cups being recyclable, and consumers do not need proof of purchase to make a claim.
The settlement benefits individuals who purchased single serving K-Cups labeled as recyclable between June 8, 2016, and Aug. 8, 2022.
Keurig offers single-use coffee pods to use in its coffee machines. According to Keurig’s website, 100% of K-Cups are recyclable as of the end of 2020. The company claims testing shows 90% of recycled K-Cup pods had the potential to be recovered and turned into more recycled plastic for use in new products.
A 2018 class action lawsuit challenged Keurig’s claims that its K-Cups could be recycled. According to the plaintiffs in the case, the pods are too small to be recycled by most factories. Instead, the pods allegedly end up in landfills.
Despite this, the plaintiffs say Keurig includes promises on its K-Cup packaging, which touts the products as recyclable. Consumers are allegedly misled by these statements.
Plaintiffs in the Keurig class action lawsuit say they and other consumers wouldn’t have purchased the pods and would have sought out a recyclable, compostable or reusable alternative if they knew the truth.
Keurig refuted these claims, saying that reasonable consumers would know that K-Cups couldn’t be recycled everywhere. The company attempted to have the case dismissed, but was unsuccessful.
Keurig hasn’t admitted any wrongdoing but agreed to pay $10...
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