This article was posted on the ChosunBiz RM Report site on May 26, 2025, at 5:37 p.m.
The Ministry of Food and Drug Safety has launched a stringent crackdown on indiscriminate cosmetic false advertising occurring online. This is to eliminate false and exaggerated advertisements featuring expressions such as 'doctor recommended', 'hospital exclusive', and 'improving skin inflammation'. The ministry has revised the 'Guidelines for Cosmetic Labeling and Advertising Management' and has significantly strengthened regulations.
237 cases of violations of the Cosmetics Act detected
According to the Ministry of Food and Drug Safety on the 26th, 237 cases violating the Cosmetics Act were detected in a recent inspection of cosmetic advertisements distributed and sold online in collaboration with the Korea Cosmetic Association. The main targets of enforcement were advertisements that exaggerated product efficacy or could mislead consumers regarding products used in medical institutions.
Looking at the types of detected advertisements, those that could be misperceived as pharmaceuticals accounted for the largest share at 48%. This was followed by advertisements that deceive consumers or present a risk of misunderstanding at 38% and advertisements misrepresenting general cosmetics as functional cosmetics or differing from the functional cosmetics review content at 14%. The ministry has requested a blocking of access to these advertisements with the Korea Communications Standards...
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