A new class action lawsuit accuses luxury home goods company Lenox of sending spam emails with false or misleading subject lines.
Plaintiff Matthew Wildman’s class action lawsuit claims Lenox sent him and other consumers spam emails with subject lines that falsely created a sense of urgency to encourage them to open the emails and purchase the company’s products.
Lenox’s spam emails “waste consumers’ time by enticing them to engage with the defendant’s marketing efforts for fear of missing out,” Wildman argues in the Lenox class action.
Wildman wants to represent a class of Washington residents who, during the class period, received a commercial email from Lenox that contained subject-line messaging that misrepresented the facts of a sale, deal or promotion.
Wildman claims Lenox is guilty of violating the Commercial Electronic Mail Act and the Consumer Protection Act.
Wildman argues the subject lines of the spam emails Lenox sent to consumers falsely claimed the time to act was limited, such as with the subject line “LAST CALL 30% OFF.”
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