Despite assumptions that Generation Z prefers instant messaging and social media, email remains their top communication channel in the workplace, according to a new report from ZeroBounce, a provider of email validation, deliverability, and address-finding solutions.
“Some of these findings were surprising even to us,” says Liviu Tanase, founder and CEO of ZeroBounce. “We didn’t expect a generation known for casual texts and DMs to stress so much over emails, but it’s a reality – even among some of our own Gen Zers here at ZeroBounce.”
Nearly half (47 per cent) of Gen Z workers say they check email for work purposes, while 36 per cent do so to keep up with updates such as job offers. However, more than half (53 per cent) report that email stresses them out.
“An overflowing inbox can make us all anxious, and Gen Z is no different. Most of our respondents (53 per cent) said email stresses them out, with 14 per cent saying they strongly agree,” notes the Gen Z at Work.
Email also impacts productivity. A striking 92 per cent of Gen Zers admit that email volume hinders their ability to complete tasks. Of those, 33 per cent say it’s an issue they face “always” or “often.”
“For many, email is a real time sink. Even those who feel the effects less frequently (20 per cent) still experience productivity dips due to busy inboxes. On the other hand, a small 8 per cent said email volume never affects them,” the report adds.
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