An exclusive interview with Christopher Wylie, the renowned whistleblower who cracked open the Cambridge Analytica scandal, took place on February 16, 2022 – covering data privacy, the metaverse, and more.
The metaverse is a term on the lips of most marketers across the globe. That’s unsurprising given the sheer weight of numbers involved when it comes to investment and consumer interest.
For instance, Meta Reality Labs (a sibling unit to Facebook) has committed to spending at least $10bn a year on developing experiences that fuse augmented reality (AR) and virtual reality (VR) hardware with software and content. The unit is making thumping losses right now but the commercial potential of the metaverse is undoubtedly vast. It represents a $1tn annual revenue opportunity, according to crypto investment firm Grayscale.
Yet, from a marketing perspective, there remain many questions to answer. Thorny issues that were addressed by Cheetah Digital, the customer engagement business, in a special edition of its ‘Thinking Caps’ webinar.
It featured a discussion on data privacy and the metaverse with Christopher Wylie, the renowned whistleblower who cracked open the Cambridge Analytica scandal. Wylie also recently published the book Mindf*ck: Cambridge Analytica and the Plot to Break America.
In a one-on-one with Richard Jones, the chief marketing officer at Cheetah Digital, Wylie focuses on addressing some big questions. For instance, who is regulating how the metaverse is being...
CNN is defending its reporting on a statement given by Iranian officials regarding a ceasefire agreement the U.S. and Iran reached just hours before President Trump was set to launch an attack on ...