San Diego public relations consultant and strategic communications veteran Derek Danziger has authored a children’s book inspired by a very personal connection.
Titled “I’m Autistic and I’m Awesome,” the book features the many facets of autism and encourages self-acceptance and confidence in children, families and friends of people with autism. Danziger and wife Malinda have a child on the autism spectrum.
“I hope this book can be a helpful resource for applied behavior analysis therapists and autism-focused organizations to use when trying to discuss the subject with children and friends in a way that is relatable and easy to understand,” Danziger told Times of San Diego. “This is a passion project for me.”
Earlier this year, Danziger, with nearly 30 years of experience in the San Diego market, opened his own consulting firm called Danziger Public Relations. He had spent the previous decade as a vice president at Nuffer, Smith, Tucker, San Diego’s oldest operating PR firm, followed by serving as president of Katz & Associates, a marketing communications and public affairs firm.
“Often people see children with autism as being challenged, but I prefer to look at the traits as superpowers,” Danziger said. “A child that has an incredible memory can play music just by hearing it or gets hyper-focused on something that interests them to the point of becoming an expert are gifts that should be celebrated.
“Many of the behaviors of children on the spectrum can be confusing...
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