WESTWOOD, Mass. —
Massachusetts-based Grillo's Pickles is taking the famous Wahlberg family's brand to court over the marketing of their competing pickles.
The opening volley of the food fight was launched this week in U.S. District Court in New Jersey. Attorneys for Grillo's Pickles filed a lengthy lawsuit alleging that Wahlburgers made false claims about their pickles, allowing the product to compete for Grillo's bread and butter.
According to the lawsuit, laboratory testing found that Wahlburgers pickles contain substantial amounts of benzoic acid, a sign that the artificial chemical preservative sodium benzoate was added to lengthen the product's shelf-life.
"Despite including this artificial chemical preservative in their pickles, Defendants go to considerable lengths to mislead consumers into believing Wahlburgers pickles are free from such preservatives," the lawsuit alleges.
The lawsuit further alleges that the Wahlburgers pickles "are formulated to taste nearly identical to Grillo's pickles" and use similar packaging.
"Defendants’ claims thus dupe customers into paying premium prices for Wahlburgers pickles, even though they do not actually feature the premium attributes for which the customers are paying," the lawsuit states.
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