VMPLMohali (Punjab) [India], April 10: A new direct-to-consumer sports nutrition brand, No False Claims, has entered the Indian supplements market with a product line centered on ingredient transparency and batch-level testing accessibility.Positioning itself in a rapidly growing but often scrutinized health supplements industry, the company says its core principle is "what is on the label is what is inside," aiming to address consumer concerns around ingredient accuracy and product credibility in the category.Focus on Transparency in a Growing MarketIndia's sports nutrition and dietary supplements sector has seen strong expansion in recent years, driven by increased fitness awareness and rising demand for protein-based products. However, the segment has also faced ongoing concerns regarding label accuracy, ingredient sourcing, and consistency of product claims.No False Claims enters the market with a model that emphasizes verifiable product information, stating that consumers should have direct access to product testing data rather than relying solely on marketing claims.Product PortfolioThe company is launching with a focused range of four products:- Unflavoured Plant Protein- Yeast Protein- Whey Protein
- Creatine Matrix 4According to the company, all protein variants are unflavoured and designed without added sweeteners, artificial flavours, or unnecessary additives. The whey protein product is positioned for vegetarian consumers, while plant and yeast-based options...
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