Hall of Famer Rusty Wallace to drive Skechers campaign for the brand’s men’s footwear featuring Goodyear Performance Outsoles. (Photo: Business Wire)
LOS ANGELES--(BUSINESS WIRE)--Skechers, The Comfort Technology Company, has recruited NASCAR Hall of Fame race car driver and broadcast analyst Rusty Wallace to help drop the green flag for its men’s footwear featuring Goodyear Performance Outsoles. Rusty Wallace will star in a multi-platform men's marketing campaign for the global lifestyle and performance brand launching later this year.
“When I was behind the wheel for thirty years, comfort in the car wasn’t always my first concern. Now it’s something I can’t live without and Skechers has footwear that delivers”
Tweet this
“When I was behind the wheel for thirty years, comfort in the car wasn’t always my first concern. Now it’s something I can’t live without and Skechers has footwear that delivers,” said Rusty Wallace. “And after racing cars with Goodyear tires most of my life, I appreciate having that same traction performance on my Skechers. We’re working on a fun campaign to show the fans why I love these shoes so much, and I can’t wait for everyone to see it.”
“Skechers has turned to sports icons to drive awareness for our men’s products for many years, and Rusty Wallace, with his energetic personality and Hall of Fame career, will be a perfect addition to our roster,” added Michael Greenberg, president of Skechers. “Stock car racing has a massive fanbase in the...
A Wixom, Michigan, business accused of making false statements to obtain a loan has agreed to pay a settlement of just over $1.5 million after it was sued by the federal government, according to th...