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Wednesday, October 14, 2026

Nearly three-quarters of businesses at risk of losing young workers, new research finds - People Management Magazine

Experts warn that ‘sense of clarity and direction’ is key to integrating and retaining younger employees within organisations

Nearly three-quarters (72 per cent) of businesses are at risk of losing young workers as a result of not-good-enough workplace experiences and technology, new research from YouGov and Applaud has found.

Findings from the survey of 503 UK-based HR decision makers also highlighted that while some organisations are meeting increased demand from young workers for new models of working, others are struggling to adapt.

According to the data, only 28 per cent of UK businesses are equipped to attract young workers and accommodate their needs.

To improve, Ian MacRae, work psychologist and author of Dark Social, suggested that organisations can focus on improving how they integrate young workers as well as better communicating purpose to them.

“The main thing [for younger workers] is having a sense of clarity and direction and that's often not done as well as it could be,” he said.

“Do new workers get really strong, positive connections with other people and the team in the workplace? This can be hard when it's all done behind a screen: do people really get those connections when working?”

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MacRae’s comments imply that fixes to issues with employment of young people need to be more substantial than simply offering...



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