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Wednesday, June 24, 2026

Negative Online Reviews of Your Business: Disgruntled Does Not Necessarily Mean Defamatory - JD Supra

If you own a small business, someone has likely posted an online review of your company and its goods or services. From Yelp to TripAdvisor to Angie’s List to any number of websites tailored to particular industries or interests, online reviews can have a profound effect on your business. When word-of-mouth is heard around the world and echoes forever on the Internet, even one negative review can be devastating.

Many business owners who see 1-star ratings or blistering comments understandably want to mitigate the damage they can inflict. But how a business responds to a bad online review can be just as impactful as the review itself. Attempts to counter or respond to a vocally disgruntled customer in kind may wind up amplifying the review or subject the business to further scorn, ridicule, and bad publicity in a fickle and fast-moving social media universe.

From time to time, we get a call from a client who is deeply worried, angry, or indignant about a scathing review and wants to sue the poster for defamation. The answer is, of course, yes. You can sue “YourBusinessIsAwful123” or whoever made the post. Anybody can sue anybody for anything, but that doesn’t mean a case has merit or is a smart move business-wise. When it comes to suing a person for posting a negative review, the reality is that much of what reviewers write in even the most scathing negative reviews will likely not qualify as actionable defamation.

Additionally, business owners typically cannot pursue...



Read Full Story: https://www.jdsupra.com/legalnews/negative-online-reviews-of-your-3935907/