Apple has a big goal of making all its products carbon neutral by 2030. But the company is now being sued over claims that its first such product to hit that goal—Apple Watch—isn’t actually as carbon neutral as Apple says. Here’s what you should know about the new Apple Watch carbon neutral lawsuit.

Updated 2/28 11:45 a.m. ET to include Apple’s statement in response below.

Watch buyers believe they were misled by Apple’s carbon neutral claims

Jonathan Stempel writes at Reuters:

Apple has been sued by consumers who said its claim that three versions of Apple Watches are “carbon neutral” and environmentally friendly is false and misleading.

In a complaint filed on Wednesday in San Jose, California federal court, seven purchasers of the green-tagged Apple Watch Series 9, SE and Ultra 2 said they would not have bought their watches or would have paid less had they known the truth.

Apple…launched the watches in September 2023, saying they would be carbon neutral through a combination of lower emissions and purchases of carbon offsets.

But the plaintiffs–from California, Florida and Washington, D.C.–said two carbon offsetting projects on which Apple relied to meet its corporate emissions target did not provide “genuine” carbon reductions.

Two specific offsetting projects are named as not “genuine”:

1. Kenya’s Chyulu Hills Project
2. China’s Guinan Project

Plaintiffs argue that neither of these should actually qualify for providing carbon offsets to Apple:

“In both cases, the...

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